A / B Testing: the Most Powerful Way to Turn Clicks Into Customers - Dan Siroker; Pete Koomen
R$54,07
( -10% no Pix e -1% por Livro Adicional )
“Livro capa dura com sobrecapa em ótimo estado com leves Claros sinais de oxidação na parte interna da sobrecapa, levissima marquinha de oxidação na primeira página, miolo perfeito. 24 x 16 cm, 202 páginas, encadernado. The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means its likely that 98% of visitors to your website wont end up converting into customers.Whats the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing h”
Informação adicional
Peso | 580 g |
---|---|
Autor | |
Editora | |
Condição | |
Ano | 2013 |
Idioma | |
ISBN | 9781118536094 |
Localização | 7e |
1 em estoque