Título: A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution
Autor: Peter E. Greulich
Sinopse: Many IBMers see Louis V. Gerstner as the savior of their company—indeed, Gerstner sees himself that way. Who Says Elephants Can’t Dance? expresses this perspective quite well. What Gerstner never realized is that much of his success came from accidentally tapping into an eighty-year-old culture that he never understood. IBM’s founders, the Watsons, created this culture in the 1910s, and then codified it in the 1950s with the creation of three Basic Beliefs: Respect, Service and Excellence. But today’s IBM has lost its culture, its constitution and its way. Surely a century-old corporation is more than its founding words; but great leaders do not seek to abolish a people’s constitution, rather they seek a return to its original intent. This book captures how that change occurred—a view from beneath the dancing elephant.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “A View from Beneath the Dancing Elephant: Rediscovering IBM’s Corporate Constitution”, de Peter E. Greulich, publicado pela editora MBI Concepts Corporation, em 2014 e com 186 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: MBI Concepts Corporation
Páginas: 186
Ano: 2014
Edição:
Linguagem: inglês
ISBN: 0983373469
ISBN13: 9780983373469