Título: Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 volume
Autor: $undefined
Sinopse: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Equity Brand Identity Crowdsourcing Customer retention Digital Metrics Global Advertising New Media Product Development Social Media
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 volume”, de $undefined, publicado pela editora Business Science Reference, em 2016 e com 3726 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Business Science Reference
Páginas: 3726
Ano: 2016
Edição: 3 Volume Set
Linguagem: pt_BR
ISBN: 9781522517931
ISBN13: 9781522517931
