Título: Behavioural Economics: A Very Short Introduction
Autor: Michelle Baddeley
Sinopse: Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Behavioural Economics: A Very Short Introduction”, de Michelle Baddeley, publicado pela editora OUP Oxford, em 2017 e com 168 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: OUP Oxford
Páginas: 168
Ano: 2017
Edição: Illustrated
Linguagem: pt_BR
ISBN: 9780198754992
ISBN13: 9780198754992
Sobre a editora
Os livros da editora OUP Oxford apresentam uma leitura que transita entre o rigor acadêmico e a acessibilidade, frequentemente explorando temas complexos como filosofia da psiquiatria, evolução da linguagem, e história antiga, sempre com clareza e profundidade. O catálogo sugere obras que combinam análises detalhadas com exemplos práticos, como estudos de caso ou narrativas históricas, favorecendo tanto o leitor acadêmico quanto o interessado geral. Além disso, há títulos que abordam desde a ciência e medicina até literatura clássica e linguística, com um tom que varia entre o didático e o ensaístico, sempre focado em apresentar conceitos com suporte interdisciplinar e exercícios de reflexão. A experiência de leitura tende a ser densa, mas estruturada para facilitar o entendimento e estimular o pensamento crítico.
