Business Model Innovation (Mandarin Version): Introduction to Implementation (Chinese Edition)

Título: Business Model Innovation (Mandarin Version): Introduction to Implementation (Chinese Edition)

Autor: Dr Michael Teng

Sinopse: Product Description
In the smart phone business, how did Nokia overtake Motorola, Apple overtake Nokia, Samsung overtake Apple and now the Chinese manufacturer such as XiaoMi coming out of the blue to steal the market share of Samsung? Less than twenty years ago, these internet and technology companies were unknowns - Apple, Facebook, Google, Amazon, Alibaba, Samsung etc. Today, the market capitalisation of these companies are even higher than many established traditional companies. How did all these companies suddenly mushroom from nowhere to become global leaders within such a short time? It is the use of business model innovation. The critical success factor is not merely what business model innovations to adopt but also the right strategies and tactics as well as swift executions. This book will reveal the secrets behind the successful introduction and implementation of business model innovation of many of these companies.
About the Author
Dr Mike Teng is the author of another best-selling book "Corporate Turnaround: Nursing a sick company back to health", in 2002. His book is endorsed by management guru Professor Philip Kotler and business tycoons Mr Oei Hong Leong and Dr YY Wong. He had authored more than twenty seven management books mainly in the productivity and innovation topics. He has more than 30 years of experience in managing mergers and acquisitions, strategic planning, operational management responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officer's positions for 20 years in multi-national and publicly listed companies. He also used to advise several boards of directors of publicly-listed companies. Dr Teng is currently the Assistant Secretary General of Singapore Manufacturing Federation. He is heading the Singapore Innovation and Productivity Institute, a national productivity centre. Dr Teng served as the Executive Council member for fourteen years and the last four years as the President of the Marketing Institute of Singapore (2000 - 2004), the national marketing association. He is currently the President of the National University of Singapore MBA Alumni and the past President of the University of South Australia alumni as well as the past Chairman of the Chartered Management Institute, Singapore Branch. Dr Teng holds a Doctor in Business Administration (DBA) from the University of South Australia, Master in Business Administration (MBA) and Bachelor in Mechanical Engineering (BEng) from the National University of Singapore. He is also a Professional Engineer (P Eng, Singapore), Chartered Engineer ( C Eng, UK) and Fellow Member of several prestigious professional institutes namely, Chartered Institute of Marketing (FCIM), Chartered Management Institute (FCMI), Institute of Mechanical Engineers (FIMechE), Marketing Institute of Singapore (FMIS), Institute of Electrical Engineers (FIEE) and Senior Member of Singapore Computer Society (SMSCS). He is also a Practising Management Consultant (PMC) and Advanced Certificate in Training and Assessment certified by the Singapore government.

Contexto da obra

Como livro em inglês, esta obra costuma ganhar também uma camada própria de interesse editorial e linguístico. “Business Model Innovation (Mandarin Version): Introduction to Implementation (Chinese Edition)”, de Dr Michael Teng, publicado pela editora Createspace Independent Publishing Platform, em 2015 e com 152 páginas, integra a categoria Livros em Inglês. Por isso, o interesse da obra tende a se ampliar quando o leitor considera também a relação com a língua em que ela circula.

Editora: Createspace Independent Publishing Platform

Páginas: 152

Ano: 2015

Edição:

Linguagem: zh

ISBN: 1507687036

ISBN13: 9781507687031