Título: Coke Machine, The
Autor: Michael Blanding
Sinopse: The Coke Machinetakes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its 'I'd like to teach the world to sing' commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and 'Coca-Cola' the world's second- most recognized word after 'hello.' However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machineprobes shocking accusations about the company's global impact, including- Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machineis the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Coke Machine, The”, de Michael Blanding, publicado pela editora Avery, em 2010 e com 320 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Avery
Páginas: 320
Ano: 2010
Edição: American First
Linguagem: pt_BR
ISBN: 9781583334065
ISBN13: 9781583334065
Sobre a editora
Os livros da editora Avery apresentam uma variedade de temas que vão do desenvolvimento pessoal à culinária, passando por relatos inspiradores e investigações sociais. A leitura costuma ser envolvente e informativa, com narrativas que exploram desafios humanos reais, como superação de adversidades, transformação de hábitos e questões sociais complexas. O catálogo revela uma preferência por obras que combinam rigor informativo com acessibilidade, trazendo tanto histórias pessoais marcantes quanto guias práticos para o dia a dia. O tom oscila entre o inspirador e o didático, com ritmo que pode variar de reflexivo a direto, dependendo do tema abordado.
