Título: Commercializing Innovation: Turning Technology Breakthroughs into Products
Autor: Jerry Schaufeld
Sinopse: Commercializing technology is not easy. There are many complicated decisions to make: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? As Commercializing Innovation: Turning Technology Breakthroughs into Products shows, you need a systematic method to answer such questions and bring sophisticated products and services to market. In this book, successful technology entrepreneur and professor Jerome Schaufeld offers a step-by-step commercialization process that begins with assessing technology from a variety of sources and ends with taking viable products into the market. As he shows, by applying systematic processes to technology commercialization, you can create a greater number of useful products while improving the probability of their success in the marketplace. Using case studies and models, as well as the experience Schaufeld has accumulated over the years, Turning Tech Breakthroughs into Products shows readers how to: Source technology that can be turned into products Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Schaufeld also covers topics of great importance to entrepreneurs and business developers, like why manufacturing in the Third World is not always the best option, how to abide government regulations without letting them cripple your project, and how to compete globally when good ideas and the money to fund them now come from every corner of the world. As a successful entrepreneur, consultant, and professor of entrepreneurship at a leading U.S. engineering school, Schaufeld’s unique vantage point allows him to provide cogent insights into both the theoretical and practical aspects of bringing products to market. By following his methods, you will improve your chances of creating successful products.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Commercializing Innovation: Turning Technology Breakthroughs into Products”, de Jerry Schaufeld, publicado pela editora Apress, em 2015 e com 208 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Apress
Páginas: 208
Ano: 2015
Edição: 1
Linguagem: pt_BR
ISBN: 9781430263524
ISBN13: 9781430263524
Sobre a editora
Os livros da editora Apress costumam oferecer uma experiência de leitura focada em tecnologia e programação, com um tom prático e direto, que privilegia o aprendizado aplicado. O catálogo apresenta obras que vão desde linguagens de programação populares, como Python, C#, Objective-C e Java, até temas mais específicos como desenvolvimento para iOS, frameworks web, inteligência artificial e administração de servidores Linux. Muitas obras adotam um formato didático, com exemplos de código, receitas de solução de problemas e guias passo a passo, que facilitam o entendimento mesmo para leitores que buscam rapidez e objetividade. O ritmo tende a ser funcional, focado em levar o leitor a resultados concretos, com linguagem clara e sem rodeios.
