Título: ConsumAuthors: The New Generational Nuclei
Autor: Francesco Morace
Sinopse: Intro -- Frontespizio -- Copyright -- Table of Contents -- Foreward, by Massimiliano Valerii and Francesco Maietta -- Preface. Beyond liquidity, Degrowth and non-places -- Introduction. The new physiology of the generations -- Part One. Pre-adults -- The generation Z of digital natives -- Lively Kids (4-8 year olds, males and females) -- TechTweens (9-12 year olds, males and females) -- ExpoTeens (13-15 year olds, males and females) -- ExperTeens (16-19 year olds, males and females) -- Part Two. Young adults -- The generation Y of post-capitalist millennials -- CreActives (20-25 year olds, males and females) -- ProActives (25-30 year olds, males and females) -- ProFamilies (30-35 year olds, males and females) -- ProTasters (35-40 year olds, males and females) -- Part Three. Mature adults -- The generation X of post-idealists -- New Normals (40-50 year olds, males and females) -- Singular Women (40-60 year old, females) -- Mind Builders (50-60 year old, males) -- Premium Seekers (55-70 year olds, males and females) -- Part Four. Long-lived -- The Boomer and Super-Adult generations -- Job Players (65-75 year old, males) -- Family Activists (over 65 year olds, males and females) -- Pleasure Growers (over 70 year olds, males and females) -- Health Challengers (75-90 year olds, males and females) -- Conclusions. From representation to recognition
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “ConsumAuthors: The New Generational Nuclei”, de Francesco Morace, publicado pela editora Bocconi University Press, em 2017 e com 184 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Bocconi University Press
Páginas: 184
Ano: 2017
Edição:
Linguagem: pt_BR
ISBN: 9788885486003
ISBN13: 9788885486003
