Título: Content Strategy Toolkit, the - Methods, Guidelines, and Templates for Getting Content Right
Autor: Meghan Casey
Sinopse: In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right; Make sense of your business environment and understand your audience; Get stakeholders aligned on business goals and user needs; Set your content strategy and decide how to measure success; Create, maintain, and govern on-strategy content. You'll learn to control your content-and not have it control you. Acabamento: Paperback. Peso: 322g. Dimensões: 23 x 16 x 1.4.
Contexto da obra
Dentro do catálogo, este livro pode ser situado a partir do tema, da autoria e da proposta editorial. “Content Strategy Toolkit, the – Methods, Guidelines, and Templates for Getting Content Right”, de Meghan Casey, publicado pela editora New Riders Publishing, em 2015 e com 288 páginas, integra a categoria Empreendedorismo. Esse enquadramento pode tornar mais clara a proposta do livro e o tipo de interesse que ele costuma despertar.
Editora: New Riders Publishing
Páginas: 288
Ano: 2015
Edição: 1ª EDIÇÃO
Linguagem: Inglês
ISBN:
ISBN13: 9780134105109
