Título: Content transformation: Planning, strategy, culture change
Autor: Hinrich von Haaren
Sinopse: This book is a practical guide to content transformation. It lays out the process to get from an overcrowded website, app or service to something people can use and enjoy. Hinrich von Haaren has worked on transformation projects in the public and private sector. Here he shares his experiences and those of the incredible teams he has worked with. This book takes you through all the steps involved in content transformation from convincing senior people to running an alpha project and developing a content strategy. It explains how you can work with stakeholders and other teams and start changing how people in your organisation think about content. If you have a background in content design and want to make changes to your content or even just run a smaller content project, this book is for you.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Content transformation: Planning, strategy, culture change”, de Hinrich von Haaren, publicado pela editora Content Design Longon, em 2022 e com 260 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Content Design Longon
Páginas: 260
Ano: 2022
Edição:
Linguagem: inglês
ISBN: 1470970309
ISBN13: 9781470970307