Título: Do Purpose: Why Brands with a Purpose Do Better and Matter More
Autor: David Hieatt
Sinopse: The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Do Purpose: Why Brands with a Purpose Do Better and Matter More”, de David Hieatt, publicado pela editora Do Book Co, em 2014 e com 160 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Do Book Co
Páginas: 160
Ano: 2014
Edição:
Linguagem: pt_BR
ISBN: 9781907974137
ISBN13: 9781907974137
