Título: E-Business - a Management Perspective
Autor: Jonathan Reynolds
Sinopse: This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: defines the nature and scope of e-business technologies and the brief history of their development and implementation, reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives reflects upon the likely nature of future challenges and opportunities of e-business technologies. Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Acabamento: Paperback. Peso: 554g. Dimensões: 23 x 16 x 1.
Contexto da obra
Dentro do catálogo, este livro pode ser situado a partir do tema, da autoria e da proposta editorial. “E-Business – a Management Perspective”, de Jonathan Reynolds, publicado pela editora Oxford Uk, em 2009 e com 496 páginas, integra a categoria Contabilidade. Esse enquadramento pode tornar mais clara a proposta do livro e o tipo de interesse que ele costuma despertar.
Editora: Oxford Uk
Páginas: 496
Ano: 2009
Edição: 1ª EDIÇÃO
Linguagem: Inglês
ISBN:
ISBN13: 9780199216482
