Título: Geomarketing: Methods and Strategies in Spatial Marketing
Autor: Gerard Cliquet
Sinopse: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Geomarketing: Methods and Strategies in Spatial Marketing”, de Gerard Cliquet, publicado pela editora Iste Publishing Company, em 2006 e com 327 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Iste Publishing Company
Páginas: 327
Ano: 2006
Edição:
Linguagem: inglês
ISBN:
ISBN13: 9781905209071
