Título: Impossible to Ignore: Creating Memorable Content to Influence Decisions
Autor: Carmen Simon
Sinopse: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Impossible to Ignore: Creating Memorable Content to Influence Decisions”, de Carmen Simon, publicado pela editora McGraw Hill Professional, em 2016 e com 256 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: McGraw Hill Professional
Páginas: 256
Ano: 2016
Edição: 1
Linguagem: pt_BR
ISBN: 9781259584145
ISBN13: 9781259584145
