Título: Mapping Innovation: A Playbook for Navigating a Disruptive Age
Autor: Greg Satell
Sinopse: On December 9th, 1968, a research project funded by the US Department of Defense launched a revolution. The focus was not a Cold War adversary or even a resource rich banana republic, but rather to "augment human intellect" and the man driving it was not a general, but a mild mannered engineer named Douglas Engelbart. His presentation that day, which would be so consequential that it is now called "The Mother of All Demos," demonstrated a new vision that would transform computers from obscure calculating machines that few ever saw to an interactive device for everyday use. Two who were in attendance, Bob Taylor and Alan Kay would go on to work at Xerox's famed research center, PARC, and develop Engelbart's ideas into the Alto, the first truly personal computer. Later, Steve Jobs would take many elements of the Alto to create the Macintosh, which launched with great fanfare in 1984. In the years that followed, different companies learned different lessons from that particular series of events and pursued widely divergent paths. Apple, quite famously, focused on the end user. IBM's research division, which boasts more Nobel Prize winners than most countries, helps it see 10 or 20 years in to the future. Google, more recently, created its "Google X" division to be its "Moonshot Factory." Others pursue different strategies, such as continually testing a number of small, innovative projects or developing novel business models that can create, deliver or capture value in new and different ways. With so many paths to innovation--all of which have strong track records of success--which should you pursue? Mapping Innovation offers a simple, but powerful framework, backed by years of research and dozens of interviews, which will help your business develop a strategy to innovate in a competitive marketplace. It explains how, by asking the right questions, you can map the innovation space and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables executives to choose the right tools for the right jobs and build a solid strategy based on sound principles, rather than conjecture. Mapping Innovation is a "playbook for navigating a disruptive age" that goes inside some of the world's most innovative organizations, such as major corporations like Google, IBM and Experian, major scientific institutions like MD Anderson Cancer Center, and Argonne National Laboratory and startups like Upwork, Tidemark and Bloomreach to identify how they make an impact on the world.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Mapping Innovation: A Playbook for Navigating a Disruptive Age”, de Greg Satell, publicado pela editora McGraw-Hill Education, em 2017 e com 240 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: McGraw-Hill Education
Páginas: 240
Ano: 2017
Edição:
Linguagem: pt_BR
ISBN: 1259862259
ISBN13:
Sobre a editora
Os livros da editora McGraw-Hill Education oferecem uma experiência de leitura focada em conteúdos práticos e aplicados, com forte presença de obras técnicas e acadêmicas que abrangem desde engenharia e matemática até marketing e desenvolvimento pessoal. As sinopses sugerem um equilíbrio entre textos densos, que exploram fundamentos científicos e tecnológicos, e materiais didáticos com linguagem clara e acessível, voltados para estudantes e profissionais que buscam domínio conceitual e aplicabilidade. O catálogo privilegia abordagens estruturadas, muitas vezes com exercícios, estudos de caso e exemplos reais, o que cria um ritmo de aprendizado orientado para a prática e a assimilação gradual de conceitos complexos.
