Título: Masters of Scale
Autor: Reid Hoffman
Sinopse: What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isnt talent, network, or strategy. Its an entrepreneurial mindsetand that mindset can be cultivated. If youre scaling a companyor if you just love a well-told storythis is a book to savor.Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their companys growth. In this book, he draws on their most riveting, revealing storiesas well as his own experience as a founder and investorto distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scales executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a squirmy no? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insiders guide will inspire you to reimagine how you do business today.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Masters of Scale”, de Reid Hoffman, publicado pela editora Crown Currency, em 2021 e com 305 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Crown Currency
Páginas: 305
Ano: 2021
Edição:
Linguagem: en
ISBN: 0593239083
ISBN13: 9780593239087
Sobre a editora
Os livros da editora Crown Currency exploram temas ligados a finanças pessoais, poder no ambiente profissional e transformações econômicas, com uma abordagem que combina relatos pessoais, análises críticas e orientações práticas. A experiência de leitura costuma mesclar narrativas de superação e memórias com reflexões sobre sistemas financeiros globais e estratégias de carreira, criando um clima que varia entre o inspirador e o didático. O catálogo apresenta obras que tratam tanto de questões individuais, como autoconhecimento e gestão de dinheiro, quanto de debates amplos sobre mercados, tecnologia e cultura empresarial. Há títulos que adotam um tom mais direto e tático, enquanto outros se aprofundam em análises históricas e críticas sociais, oferecendo contrastes que enriquecem a seleção editorial.
