Título: Obliquity: Why Our Goals Are Best Achieved Indirectly
Autor: John Kay
Sinopse: This is an original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'. If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Obliquity: Why Our Goals Are Best Achieved Indirectly”, de John Kay, publicado pela editora ThePenguin Press HC, em 2011 e com 240 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: ThePenguin Press HC
Páginas: 240
Ano: 2011
Edição:
Linguagem: inglês
ISBN: 1594202788
ISBN13: 9781594202780
