Título: Platinum - November Update
Autor: Stephen Waddington
Sinopse: About PlatinumPlatinum is the story of the CIPR as told through 45 essays by its volunteer members. The book has been produced as part of the CIPR's 70th anniversary celebrations. The book tells the story of the CIPR and showcases excellence in modern public relations practice. It reinforces the CIPR's theme for 2018 of public relations as a strategic management discipline.Platinum is edited by Stephen Waddington and includes a series of forewords by Carolyn Fairbairn, Director General, CBI; Sarah Hall, President, CIPR; and Tim Travers-Healy, a CIPR founder and Past President.The ambitious project has been crowdsourced from a cross section of CIPR members including academics, teachers and practitioners.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Platinum – November Update”, de Stephen Waddington, publicado pela editora nao informado e em 2018, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: nao informado
Páginas:
Ano: 2018
Edição:
Linguagem: en
ISBN: 1518467865
ISBN13: 9781518467868
