Título: Rational Choice and Judgment: Decision Analysis for the Decider
Autor: Rex Brown
Sinopse: The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than demonstrating how these methods can be effectively applied to the real world. This book offers an innovative approach to decision analysis by focusing on decision-making tools that can be utilized immediately to make better, more informed decisions. It uses no mathematics beyond arithmetic. Examining how deciders think about their choices, this book provides problem-solving techniques that not only reflect sound modeling but also meet other essential requirements: they build on the thinking and knowledge that deciders already possess; they provide knowledge in a form that people are able and willing to provide; they produce results that the decider can use; and they are based on intimate and continuous interactions with the decider. The methods outlined in this text take into account such factors as the use, the user, the organization, available data, and subjective knowledge. Replete with exercises, case studies, and observations from the author’s own extensive consulting experience, the book quickly engages readers and enables them to master decision analysis by doing rather than by simply reading. Using familiar situations, it demonstrates how to handle knowledge as it unfolds in the real world. A term project is presented in the final chapter, in which readers can select an actual decision-making problem and apply their newfound tools to prepare a recommendation. A sample report is provided in the appendix. Beginning with qualitative structuring, the text advances to sophisticated quantitative skills that can be applied in both public and private enterprise, including: · Modeling decision-making under conditions of uncertainty or multiple objectives Risk analysis and assessment Communicating and justifying controversial decisions Personal life choices and political judgments Adapting decision aid to organizations The book's broad applicability makes it an excellent resource for any organization or as a textbook for decision-making courses in a variety of fields, including public policy, business management, systems engineering and general education. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Rational Choice and Judgment: Decision Analysis for the Decider”, de Rex Brown, publicado pela editora Wiley-Blackwell, em 2005 e com 246 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Wiley-Blackwell
Páginas: 246
Ano: 2005
Edição: 1
Linguagem: pt_BR
ISBN: 9780471202370
ISBN13: 9780471202370
Sobre a editora
Os livros da editora Wiley-Blackwell costumam apresentar uma abordagem aprofundada e especializada, com forte presença de obras acadêmicas e técnicas. A leitura frequentemente envolve temas complexos, como filosofia, ciências da vida, ciências sociais e tecnologia, com textos que combinam rigor conceitual e detalhamento prático. A experiência de leitura varia entre ensaios filosóficos densos e manuais ilustrados, com um tom que vai do didático ao crítico, sempre ancorado em discussões contemporâneas e interdisciplinaridade. O catálogo indica uma preferência por obras que dialogam com públicos acadêmicos e profissionais, que buscam tanto fundamentos teóricos quanto aplicações concretas em suas áreas.
