Título: Running Lean: Iterate from Plan A to a Plan That Works
Autor: Ash Maurya
Sinopse: We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to 'pivot' by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your 'big round' of fundingGet on track with The Lean SeriesPresented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Running Lean: Iterate from Plan A to a Plan That Works”, de Ash Maurya, publicado pela editora O'Reilly Media, em 2012 e com 207 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: O'Reilly Media
Páginas: 207
Ano: 2012
Edição: 2
Linguagem: pt_BR
ISBN: 9781449305178
ISBN13: 9781449305178
Sobre a editora
Os livros da editora O'Reilly Media costumam oferecer uma experiência prática e direta, focada em tecnologia, programação e desenvolvimento de software. A leitura frequentemente envolve tutoriais passo a passo, exemplos de código e explicações detalhadas que ajudam desde iniciantes até profissionais a entender conceitos complexos, como programação funcional, redes, segurança digital e design de interfaces. O catálogo privilegia clareza e aplicabilidade, com obras que exploram tanto fundamentos teóricos quanto soluções para desafios reais em ambientes digitais e computacionais.
