Título: Storytellers Secret
Autor: Carmine Gallo
Sinopse: How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sellout crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story " a strategic tool with irresistable power"--The proof lies in the success stories of fifty icons, leaders, and legends featured in The Storyteller's Secret, entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg, spellbinding speakers like Dr. Martin Luther King Jr., Bryan Stevenson, and Malala Yousafzai, and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to sell, educate, fund-raise, inspire teams, build an award-winning culture, or deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that can change the world. Isn't it time you shared it? -- back cover.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Storytellers Secret”, de Carmine Gallo, publicado pela editora Macmillan, em 2018 e com 288 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Macmillan
Páginas: 288
Ano: 2018
Edição: Main Market Ed.
Linguagem: pt_BR
ISBN: 9781509814763
ISBN13: 9781509814763
Sobre a editora
Os livros da editora MACMILLAN oferecem uma experiência de leitura que varia entre narrativas de ficção científica com cenários futuristas e universos complexos, e materiais didáticos focados no aprendizado de idiomas para diferentes faixas etárias. O catálogo apresenta obras que transitam entre tramas de aventura e mistério, como investigações policiais e histórias de suspense, e livros educativos que combinam linguagem acessível com recursos digitais para apoio ao ensino. Há também textos que exploram temas históricos e biográficos com abordagem detalhada, além de literatura infantil que mescla diversão e desenvolvimento cognitivo. Essa diversidade sugere um equilíbrio entre obras mais narrativas e outras com caráter informativo e prático.
