Título: Storytelling in Organizations
Autor: John Seely Brown
Sinopse: This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. * Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success * The book's easy to read, engaging style of storytelling makes you feel part of the conversation * Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Storytelling in Organizations”, de John Seely Brown, publicado pela editora Routledge, em 2023 e com 198 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Routledge
Páginas: 198
Ano: 2023
Edição:
Linguagem: en
ISBN: 0750678208
ISBN13: 9780750678209
Sobre a editora
Os livros da editora Routledge costumam oferecer leituras densas e fundamentadas, que transitam entre análises sociais, históricas e filosóficas com rigor acadêmico. O catálogo apresenta obras que exploram temas complexos como dinâmicas culturais, teorias sociais, políticas públicas, estudos de gênero, filosofia da arte e mediações culturais, frequentemente com um tom analítico e interdisciplinar. As narrativas são mais informativas e reflexivas do que ficcionais, com textos que demandam atenção ao desenvolvimento de argumentos e conceitos, e que dialogam com debates contemporâneos em várias áreas do conhecimento. Há, portanto, uma predominância de obras que privilegiam o aprofundamento teórico e a contextualização histórica, com linguagem clara, porém densa, adequada a leitores interessados em estudos acadêmicos e profissionais.
