Título: Taken By Surprise
Sinopse: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams. Acabamento: Hardcover. Peso: 322g. Dimensões: 23 x 16 x 1.
Contexto da obra
Dentro do catálogo, este livro pode ser situado a partir do tema, da autoria e da proposta editorial. “Taken By Surprise”, publicado pela editora Die Gestalten Verlag, em 2012 e com 288 páginas, integra a categoria Teoria e Crítica da Arte. Esse enquadramento pode tornar mais clara a proposta do livro e o tipo de interesse que ele costuma despertar.
Editora: Die Gestalten Verlag
Páginas: 288
Ano: 2012
Edição: 1ª EDIÇÃO
Linguagem: Inglês
ISBN:
ISBN13: 9783899554212
