Título: The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
Autor: Tom Monahan
Sinopse: An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking”, de Tom Monahan, publicado pela editora an adweek book, em 2002 e com 263 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: an adweek book
Páginas: 263
Ano: 2002
Edição:
Linguagem: inglês
ISBN: 0471417424
ISBN13: 9780471417422
