Título: The Greatest Networker in the World
Autor: John Milton Fogg
Sinopse: "The MLM Classic."--Richard Poe, author of Wave 3
Network marketing is a burgeoning field, and it can be a frustrating and difficult experience. There are many who have achieved minimal success, and many more who have made no money at all. With these discouraging figures, how can one become a member of the successful elite? Millions agree that the best way to do this is to spend some time with The Greatest Networker in the World.
John Milton Fogg’s extended parable is the story of a young man on the verge of quitting the multilevel marketing business. As he prepares to give his final opportunity meeting, he meets the individual everyone refers to as The Greatest Networker in the World. This warm and wise man takes in his young counterpart and shows him the trade secrets so he too can become a successful network marketer.
The young man soon learns that the trade secrets have very little to do with conventional marketing techniques. In fact, he has to unlearn everything he thought he knew about business. "The paradigm of network marketing is so fundamentally different and distinct from all other paradigms of business, that it requires a pretty complete shift from the way we normally view business to appreciate and understand it."
The new paradigm is built around one’s habits of thought and discovering that the secrets to network marketing success are within oneself. The values of responsibility, team building, and caring for one’s downline play a much more important role than competitive promotion and advertising.
A critical skill for all marketers is the ability to teach people to teach others. Once one has mastered the new paradigm of multilevel marketing, he needs to not only show his downline how to master it, but also how to teach those techniques to others. This leads to greater leadership within the organization, more stability, improved productivity, and as a result, long-lasting success.
Contexto da obra
Como livro em inglês, esta obra costuma ganhar também uma camada própria de interesse editorial e linguístico. “The Greatest Networker in the World”, de John Milton Fogg, publicado pela editora Currency, em 1997 e com 160 páginas, integra a categoria Livros em Inglês. Por isso, o interesse da obra tende a se ampliar quando o leitor considera também a relação com a língua em que ela circula.
Editora: Currency
Páginas: 160
Ano: 1997-02-26
Edição:
Linguagem: en
ISBN: 0761510575
ISBN13: 9780761510574
Sobre a editora
Os livros da editora Currency costumam mergulhar em histórias de negócios e finanças que combinam narrativa detalhada com análise crítica, revelando os bastidores de grandes corporações e estratégias empresariais. O catálogo privilegia obras que exploram transformações econômicas, modelos de gestão inovadores e trajetórias empreendedoras marcadas por desafios e superação. A leitura geralmente exige atenção a conceitos financeiros e a dinâmicas de mercado, mas é apresentada com ritmo acessível e exemplos concretos, o que ajuda a tornar temas complexos mais compreensíveis. Além disso, há títulos que abordam aspectos pessoais e psicológicos relacionados ao dinheiro, ampliando o foco para o impacto humano das finanças. Essa combinação cria um ambiente de leitura que é ao mesmo tempo informativo e motivador, para quem busca entender o funcionamento do mundo corporativo e suas implicações.
