Título: The Service Startup: Design gets lean
Autor: Tenny Pinheiro
Sinopse: A practical guide to integrate Design Thinking and Lean Startup in the service era. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the “make and sell” industrial logic we’ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember” users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean’s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “The Service Startup: Design gets lean”, de Tenny Pinheiro, publicado pela editora Eise, em 2014 e com 219 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Eise
Páginas: 219
Ano: 2014
Edição:
Linguagem: inglês
ISBN: 0615929788
ISBN13: 9780615929781
