Título: Universal Principles of Typography
Autor: Elliot Jay Stocks
Sinopse: Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understoodand yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Universal Principles of Typography”, de Elliot Jay Stocks, publicado pela editora Rockport Publishers, em 2024 e com 226 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Rockport Publishers
Páginas: 226
Ano: 2024
Edição:
Linguagem: eng
ISBN: 0760383391
ISBN13: 9780760383391
Sobre a editora
Os livros da editora Rockport Publishers costumam explorar o universo do design em suas múltiplas facetas, com atenção especial para a prática profissional e a criatividade aplicada. A experiência de leitura frequentemente combina estudos de caso, exemplos visuais e exercícios práticos, criando um ritmo que alterna entre inspiração e aprendizado técnico. O catálogo apresenta obras que vão desde a concepção de logos e identidade visual até a ilustração de moda, passando por design de produto e até técnicas específicas como lettering e desenho anatômico para artistas. Essa variedade sugere uma editora que valoriza tanto o aspecto estético quanto o funcional do design, com textos que dialogam com profissionais, estudantes e entusiastas da área.
