Título: Becoming Steve Jobs
Autor: Brent Schlender
Sinopse: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Becoming Steve Jobs”, de Brent Schlender, publicado pela editora Crown Business, em 2015 e com 464 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Crown Business
Páginas: 464
Ano: 2015
Edição:
Linguagem: pt_BR
ISBN:
ISBN13: 9780385347419
Sobre a editora
Os livros da editora Crown Business exploram os bastidores do mundo dos negócios, da inovação e do comportamento humano, com uma abordagem que equilibra narrativas envolventes e análises fundamentadas. A experiência de leitura costuma ser marcada por histórias que ilustram conflitos internos, como a tensão entre mente racional e emocional, ou desafios práticos para mudança e produtividade. O catálogo revela um interesse por temas atuais, como o impacto das novas tecnologias na manufatura, as estratégias por trás do marketing persuasivo e o poder das redes de relacionamento. O tom varia entre o inspirador e o direto, com textos que podem ser tanto mais narrativos quanto mais informativos, sempre com ritmo ágil e linguagem acessível.
