Título: Brand Luther
Autor: Andrew Pettegree
Sinopse: A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformations 500th anniversary When Martin Luther posted his theses on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky businessthe questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enoughnot just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenbergs printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfireit was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformations 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalismthe literal marketplace of ideasinto one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Brand Luther”, de Andrew Pettegree, publicado pela editora Penguin, em 2016 e com 402 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Penguin
Páginas: 402
Ano: 2016
Edição:
Linguagem: en
ISBN: 0399563237
ISBN13: 9780399563232
Sobre a editora
Os livros da editora Penguin oferecem uma experiência de leitura que mescla narrativas envolventes e textos densos, com temas que transitam entre suspense, filosofia, história e literatura clássica. O catálogo apresenta desde thrillers contemporâneos com tramas policiais e conspirações até reflexões existenciais e guias práticos, como manuais de sobrevivência e técnicas culinárias. Essa diversidade sugere um equilíbrio entre histórias narrativas e obras mais informativas ou ensaísticas, com um tom que pode variar do tenso e misterioso ao didático e contemplativo. A linguagem frequentemente privilegia personagens complexos e conflitos profundos, enquanto o ritmo pode oscilar entre o acelerado das tramas de suspense e o mais pausado das obras clássicas e filosóficas.
