Título: Competitive Advantage of Nations
Autor: Michael E. Porter
Sinopse: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Competitive Advantage of Nations”, de Michael E. Porter, publicado pela editora Free Press, em 1998 e com 896 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Free Press
Páginas: 896
Ano: 1998
Edição: Illustrated
Linguagem: pt_BR
ISBN: 9780684841472
ISBN13: 9780684841472
Sobre a editora
Os livros da editora Free Press convidam o leitor a mergulhar em narrativas que transitam entre o pensamento crítico e a reflexão profunda sobre temas contemporâneos e históricos. O catálogo revela uma preferência por obras que exploram desde análises culturais e sociais, como a evolução da alimentação e as dinâmicas da cultura jovem, até debates filosóficos e científicos, como a questão da crença em Deus e descobertas sobre a influência do ambiente pré-natal. A experiência de leitura é marcada por textos que combinam rigor intelectual com acessibilidade, ora com ritmo mais narrativo e envolvente, ora com tom didático e analítico, contemplando tanto o público interessado em ciência e história quanto leitores atraídos por ensaios sobre comportamento e liderança.
