Customer Winback: How to Recapture Lost Customers–And Keep Them Loyal

Título: Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Autor: MICHAEL W. LOWENSTEIN

Sinopse: Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Contexto da obra

Na área de Antiguidades e Colecionáveis, livros como este costumam interessar pelo valor de consulta e repertório. “Customer Winback: How to Recapture Lost Customers–And Keep Them Loyal”, de MICHAEL W. LOWENSTEIN, publicado pela editora JOSSEY BASS, em 2001 e com 336 páginas, integra a categoria Livros de Antiguidades e Colecionáveis. Na prática, isso ajuda a situar o livro entre consulta, memória material e repertório especializado.

Editora: JOSSEY BASS

Páginas: 336

Ano: 2001

Edição: 1

Linguagem: PORTUGUES

ISBN: 0787946672

ISBN13: 9780787946678