Título: How Brands Grow - What Marketers Don'T Know
Autor: Byron Sharp
Sinopse: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Acabamento: Hardcover. Peso: 255g. Dimensões: 23 x 16 x 1.
Contexto da obra
Dentro do catálogo, este livro pode ser situado a partir do tema, da autoria e da proposta editorial. “How Brands Grow – What Marketers Don’T Know”, de Byron Sharp, publicado pela editora Oxford Usa *, em 2010 e com 228 páginas, integra a categoria Marketing. Esse enquadramento pode tornar mais clara a proposta do livro e o tipo de interesse que ele costuma despertar.
Editora: Oxford Usa *
Páginas: 228
Ano: 2010
Edição: 1ª EDIÇÃO
Linguagem: Inglês
ISBN:
ISBN13: 9780195573565
