Título: Marketing - Theory, Evidence, Practice
Autor: Byron Sharp
Sinopse: Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals Acabamento: Paperback. Peso: 1770g. Dimensões: 24.64 x 20.83 x 3.3.
Contexto da obra
Dentro do catálogo, este livro pode ser situado a partir do tema, da autoria e da proposta editorial. “Marketing – Theory, Evidence, Practice”, de Byron Sharp, publicado pela editora Oxford Usa, em 2018 e com 832 páginas, integra a categoria Marketing. Esse enquadramento pode tornar mais clara a proposta do livro e o tipo de interesse que ele costuma despertar.
Editora: Oxford Usa
Páginas: 832
Ano: 2018
Edição: 1ª EDIÇÃO
Linguagem: Inglês
ISBN:
ISBN13: 9780195590296
