Título: Oliviero Toscani
Autor: Oliviero Toscani
Sinopse: - Oliviero Toscani is one of world's most high profile image-makers- Best known for his shocking advertising campaigns; particularly those for the United Colors of Benetton from 1982 to 2000. - Featuring Toscani's most famous campaigns and exploring his drive to make provocative images that focus on controversial themes, ranging from religion and sex to politics and body-image- Contributions from key people in the fashion, photography and advertising industries including Anna Wintour, David Bowie, Bill Cunningham, Valentino and David Bailey- Ties in with an exhibition in October 2014 in MilanThis book is made up of over 20 articles on various themes and campaigns key to Oliviero Toscani's extraordinary career spanning over fifty years particularly his work with Benetton from 1982 to 2000, which was some of the most shocking advertising ever seen - in some cases provoking lawsuits and the removal of Benetton clothing from stores. However, he worked wonders for the company, making it into one of the world's most recognized clothing brands - despite no items of clothing appearing in the campaigns between 1990 and 2000.Laid out in a magazine format, it covers his work from being the creative force behind brands and advertising campaigns, to his work on numerous social design projects. The book also looks in detail at Toscani himself, with contributions from some of the leading people he has worked with over the years, such as Anna Wintour, David Bowie, Bill Cunningham, Valentino and Naomi Campbell.Toscani's photography often depicts what no one has ever dared to explore before in advertising, such as homosexuality, racism and anorexia. This controversial approach to photography as a medium for sending provocative messages is what he is most renowned for and is looked at in detail in this book.Contents: Foreword; Introduction; over 20 themed articles including Andy Warhol's Factory; New York, New York (Vogue shoot); Jeans and Jesus; Black and White - The Benetton Years; The Balkans; No Anorexia; Made in Italy - The New Italian Landscape; Out in Africa.
Contexto da obra
Quando a classificação é mais ampla, o contexto do livro costuma depender ainda mais de autoria, tema e edição. “Oliviero Toscani”, de Oliviero Toscani, publicado pela editora Carlton Books Ltd, em 2016 e com 256 páginas, integra a categoria Livros Variados. Por isso, autoria, edição e tema acabam tendo ainda mais peso na forma de apresentar o livro.
Editora: Carlton Books Ltd
Páginas: 256
Ano: 2016
Edição:
Linguagem: pt_BR
ISBN: 9781783130085
ISBN13: 9781783130085
Sobre a editora
Os livros da editora Carlton Books Ltd costumam explorar temas que desafiam a mente e provocam reflexão, com foco em quebra-cabeças lógicos, testes de QI e coleções visuais que estimulam a criatividade. A experiência de leitura varia entre o ritmo intenso dos desafios mentais e a apreciação visual detalhada, como em livros que apresentam centenas de fotografias e exemplos gráficos. O tom é didático e acessível, mesmo quando o conteúdo é complexo, e o formato muitas vezes privilegia a apresentação prática, com soluções e tabelas para acompanhar o progresso do leitor. O catálogo revela uma alternância entre obras mais instrutivas e outras que adotam uma abordagem mais narrativa ou ilustrativa, atendendo a públicos interessados tanto em autodesenvolvimento quanto em temas culturais e artísticos.
